In April we reported about lip sync policeman Norman Kamaru who caused a huge hype throughout Indonesia and the Internet. His YouTube sensation hits more than 2.6 million views! Norman, an ordinary policeman, has been invited to all the important TV shows in Indonesia. On stage, Norman always wears his police clothes. It is his trademark, it makes him unique because he is real, a real policeman.
We know that the Indonesian police has not a really a good reputation. But now there is Norman. He represents all Indonesian police officers and he probably is changing this set image. Norman is down to earth, he is just a like a friend of ours. Norman is the best thing what could happened tot he Indonesian police.
If Norman would be the face of a national PR campaign the agency that made this would win several awards. There is coverage everywhere, national and even international attention, and probably a significant change of the police’s image. But Norman is real – a real viral phenomena.